How to Stand out in the Attention Economy (Psychology That Makes Your Brand Impossible to Ignore)

Sarah Hart is the found of Hart & Co., a creative agency that helps founder-led B2B brands build memorable, attention-grabbing visual identities.

Today Sarah breaks down how to stand out in today’s attention economy, and how to use simple psychology principles to hijack people’s brains so your brand stops being ignored.

Today Sarah will cover:
🔹 What it means to be the glitch
🔹 Psychological principles that drive attention
🔹 Why so many brands look the same
🔹 Understanding the attention economy
🔹 The importance of having a vision as a founder

Follow Sarah:
🌐 Website 👉 https://hartcocreative.com/
🔗 LinkedIn 👉 https://www.linkedin.com/in/sarahhartcreative/
🔗 YouTube 👉 https://www.youtube.com/@SarahHartDesign

⏱️ Timestamps:
00:00:00 “Be the glitch”
00:02:45 Introduction to Sarah
00:07:08 Changes in brand industry
00:10:23 Psychology behind design
00:15:41 Dealing with clients
00:18:25 Tying design to the buyer’s journey
00:19:45 Finding happiness in work
00:23:46 Navigating clients as an entrepreneur
00:25:42 Psychology and design principles
00:29:42 Using AI to create assets
00:32:11 Hijacking brains
00:36:32 Finding balance in standing out
00:39:41 Tips on branding Unconventional Mindset and getting clarity
00:44:23 Challenges and joys of entrepreneurship
00:46:30 Sarah’s entrepreneurship journey and making over $100,000 early
00:52:23 Getting back into education
00:54:37 Personal growth as a business owner
01:01:34 What’s next