Truth, Honesty, and Relationships: Building Canada's Largest Marketing Conference - Mike Morrison

Mike Morrison is the founder and president of SocialNext, Canada’s largest and most influential marketing event organization.

His mission is to make marketing education and networking accessible and impactful for everyone, creating spaces for people to learn, grow and share ideas.

Follow Mike:
🌐 Website 👉 https://socialnext.ca/
🔗 YouTube 👉 https://www.youtube.com/@SocialNextEvents
🔗 LinkedIn 👉 https://www.linkedin.com/in/mikelmorrison/
🔗 Instagram 👉 https://www.instagram.com/mikesbloggity/

Today Mike will cover:
🔹Why you should always tell the truth
🔹The importance of building relationships
🔹Always deliver value to your customers
🔹How to think about pricing
🔹The importance of budgeting

⏱️ Timestamps:
00:00:00 Introduction
00:01:43 Why start SocialNext?
00:05:26 Mike’s different approach to business 
00:12:40 Staying away from phycology hacks
00:18:42 Setting up business for long term success
00:21:56 Hosting a podcast
00:27:46 Relationships are the most important thing in business 
00:26:45 Balance between creating content and distribution
00:34:25 Pay your dues
00:43:21 Giving everyone the same experience at conferences
00:48:39 Know the problem you are trying to solve
00:55:20 Reaching sustainability and stability in business
00:59:34 Just do the work as a new business
01:03:45 Know when to go against the common business narrative
01:10:17 The importance of representation
01:14:32 Looking at data and understanding why decisions are made
01:18:08 Advice on teaching your skills
01:27:15 Losing $80,000 in one event
01:32:44 Don’t forget to eat chips everyday
01:33:54 Advice to new entrepreneurs
01:45:39 Breakdown of Piixel’s marketing
01:52:02 Know when to keep going or to give up on your idea